We all saw this news coming, although, this one does not come from Google, but from Relevantis, Inc. The company has released the first advertising platform for Android which will allow developers to integrate ads into their apps.
The platform called 'Universal Ad Platform' allows Android developers to include personalized and location-aware advertising within their apps. Relevantis specializes in supporting highly relevant advertising within embedded applications and widgets and is the first solution to deliver highly contextual advertising to mobile web sites as well as embedded applications such as mobile maps and mobile video games.It provides Android developers with access to APIs that allow for full control over the advertising presented in their products. The APIs also enable the caching of ads on Android devices. This allows applications to display advertising even when the device is out of range of a network or when it is in airplane mode.
Scott Searle,CEO, Relevantis said, "When Google announced Android, everybody expected that it would exclusively support Google ads. However, Google's ad platform doesn't even support Android applications at all yet; and, when it does, the ads will most likely be available for Android-optimized web sites instead of embedded applications.The solution is uniquely designed to support Android widgets, games and other embedded applications as well as web sites. And, perhaps more importantly, our platform supports multiple ad networks, not just Google. So, developers can choose to receive ads from one or more major networks like Microsoft, Yahoo and AOL in addition to Google."
This ad-solution will be most beneficial to developers working on apps related to maps and navigation systems as they can sell the icon space to brands or get paid to include navigation instructions to reach a particular location like Pizza-Hut.