At CTIA, Qualcomm showed off an Android prototype cellphone capable of playing Quake. The device uses Qualcomm’s 3D hardware graphics acceleration and gives 30fps at VGA. The screen size is smaller that what we use in the SDK,so lets hope the chip gives the same fps on 320x480 screens.
Also in their presentation, Qualcomm executives spoke about advertising on mobiles. Len Lauer explained the company's strategy to empower mobile services with user-specific info, "We believe advertising will take off in the mobile environment when it comes relevant to the consumer". Qualcomm's acquisition of Irish firm Xiam Technologies was a step in this direction. Xiam’s My Personal Offer System (MPOS) enables operators to profile consumers in order to give them more personalized recommendations of content and advertising. The company is hoping to combine user-relevant data with a mobile wallet and location-based services to, say, improve a customer's experience when they walk into a store.
Did Qualcomm just squash the $25,000 dream of some developers ?
Via [Phonemag] [WashingtonPost]